Aggregate review schema

[niclaus78]

Hi Guys, Im working with a SaaS client in the flatmate sharing industry and I need to ask the following:

Here's a screenshot showing the reviews people have submitted.
https://www.dropbox.com/s/2ra6cdb5w609o8d/Screen Shot 2016-01-13 at 2.46.12 pm.png?dl=0

1-Is there a chance Google will include these reviews as it doesn't have a way of checking if they are real? They are in this case so that's why would be great to include them.

2- the stars don't seem to be in html, how can we mark the stars to be indexed by google?

I want to include this schema 
https://developers.google.com/structured-data/rich-snippets/reviews#aggregate_ratings

I don't think we would be able to full-fill these items, what do you think?

<code>spanvocab="http://schema.org/"typeof="Review">  <span< span="">property="itemReviewed"typeof="Thing">  <span< span="">property="name">Super Book This is not a boook is a service, what should I put here?</span<></span<>  <span< span="">property="author"typeof="Person">  <span< span="">property="name">Joe</span<></span<>  <span< span="">property="reviewRating"typeof="Rating"> Rating: <span< span="">property="ratingValue">7</span<> out of <span< span="">property="bestRating">10</span<></span<>  <span< span="">property="publisher"typeof="Organization"> Whato this property means? Reviews are made by customers not organizations.  <meta< span="">property="name"content="Washington Times"> same as abobe, they are not publishers.</meta<></span<></code> 

If you could help me it would be greatly appreciated.

Thanks 

<code>Nico</code>

[TimHolmes]

Hi Nicolas, the dropbox link 404'd, the above schema you are showing is for reviews, and not for aggregate reviews.

Reviews are per individual item and should be related to the product on the page etc. This will not display any HTML stars in your Organic serp results in Google.

For aggregate results you will need to use another method that in effect calculates a total score based on all of the reviews accrued. You can definately use this for service based products etc.

<div itemscope itemtype="http: schema.org="" product"=""><span itemprop="name">Service
<div itemprop="aggregaterating"  itemscope itemtype="http: schema.org="" aggregaterating"="">Rated 3.5/5  based on 11 customer reviews

<./div>

Something like this should do the trick. If you are storing your reviews via an external site I would also add in an itemprop for url to source them back to the original source for justification.

The above should results in you achieving a star rating in your organic serps.

You can visually add in your own stars to your site to make it look more appealing.</div itemprop="aggregaterating"  itemscope itemtype="http:></span itemprop="name"></div itemscope itemtype="http:>

[RuthBurrReedy]

Hi Nico,

Tim's example should get you what you need to mark up your aggregate ratings correctly. I wanted to take a minute to address your other questions.

Anything between the and tags in an example is something you should customize to your content. So in the example above, <spanproperty="name">Super Book, you would replace "Super Book" with whatever the name of the product being reviewed is. For any example of Schema markup, if the example includes information that isn't on your page, you can just delete those properties.</spanproperty="name">

For Publisher markup, the "publisher" isn't the person who wrote the review, it's the website as a whole (that's you) that is publishing the content.

In terms of whether or not Google will include the ratings snippet since it can't verify whether ratings are real, in my experience they will especially if you have a good volume of reviews.