Keyword stuffing?

[Bob_van_Biezen]

Hi Guys,

I'm working on an site which faces some ranking problems. Although some of the problems have been mapped and will get fixed in the future I’m wondering if you could give me an second opinion on the amount of keywords used on the website. Although the texts reads “OK” I’m wondering if the site could experience negative influences of the amount of keywords used.

Website: http://premium-hookahs.nl/

Main keyword:  waterpijp / shisha

Besides the general keyword the secondary keywords get used a lot on category and product pages.

I would love to hear your opinion!

[DmitriiK]

Hi there.

Well, I don't speak dutch, so I have no idea if it read well, however, if I search on page for main word - oh my! It surely looks very much stuffed.

Also if you try density tool, waterpijp+waterpijpen density is more than 7%. I know density number doesn't mean much today, but over 7%... Usually it's considered stuffed when over 2-3%. And "shisha" is another 2.18%. So, just from probability point of view, your every 10th word is your keyword, which might seem ok until you realize that it's keyword density over ALL words on page including navigation, sidebars etc. So in reality it's more like every 5th word.

Is it just me or it's stuffy in here?

Verdict: I would rewrite the text if it was for me

Hope this helps.

[DirkC]

Hi Bob,

Don't really agree that text "reads ok" - it looks like an SEO (over) optimised text. Not something I would like to read when looking for info on the subject or wanting to buy one.

I'm not a big believer in keyword density - but this site uses the word "waterpijp" 45 times on the homepage - and sisha 22 times - on a total of approx. 950 words which seems a bit over the top.

I would put a copywriter on it and remove all the unnecessary mentions to improve the readability. If not for Google, than for your customers.

Dirk

[DirkC]

I do speak Dutch & completely agree with what you write...

[Bob_van_Biezen]

Hi Dirk,

Thanks for your response! This gives me just the bit of extra assurance to push for rewriting the pages!

Best regards,

Bob

[Bob_van_Biezen]

Hi Dmitrii,

Thanks a lot for your feedback. This really helps making some content based decisions.

Best regards,

Bob