AMP pages - should we be creating AMP versions of all site pages?

[A_Q]

Hi all,

Just wondering what people's opinions are on AMP pages - having seen the Google demo of how AMP pages will be given visibility on page one of Google for news-based content, do you think it is worth considering creating AMP versions of all pages, ready for when Google expands its inclusion of these super-fast pages?

[Martijn_Scheijbeler]

Hi

It really depends, so far they are really focusing on bringing article and news kind of posts to AMP, and it's the same currently with Facebook Instant Articles. And all the development around both seems to be still focused on this for at least the next 3-6 months I'd say. I'm assuming at some point they'll switch to supporting more though.

[bridget.randolph]

Hi,

This is a good question; for now my answer would be no, I wouldn't bother with rolling it out to non-news pages at the moment. Right now it's only for news/article pages, and if you do have any of that content on your site, it would certainly be worth rolling it out to those, but we don't know how it will play out.

Although it is likely that we could see it roll out further in the near future, for now I think you're best off simply improving other areas (including mobile-related things like mobile-friendliness of the UX and site speed) until we see what direction Google ends up taking this in.