Buzzstream - how to use prospecting profile

[BobGW]

Hello,

I want to use the Buzzstream prospecting profile to analyze a client's content opportunities. It's an ecommerce site, with a few linked to content topics that we've so far found in the information side of the industry. We want to discover content opportunities, build the content, then do outreach and solicit for links.

I'm not sure how to use the prospecting profile for this.

Any help is appreciated

[jennita]

Hi Bob! Matt from BuzzStream reached out to me and asked me to post this for him:

Hi Bob,
Matt from BuzzStream here.  The prospecting tool can be a little 
bit tricky the first time you use it - let me see if I can help.

The prospecting tool looks for link opportunities based on link 
building queries.  For an ecommerce site, you'd want to look for 
product review opportunities, blogs that accepts guest posts, 
and product review opportunities.

For guest posts related to your industry, you probably want to 
look for something like:
[MDKW] "write for us"
[MDKW] inurl:category/guest

(MDKW is a market defining keyword, as defined here - 
http://dejanseo.com.au/market-defining-keywords/)

For product reviews, you'll want to use searches like:
[product name] intitle: Review

These product reviews are particularly excellent for ecommerce 
sites, because they both a) link to deep pages, and b) can drive 
traffic that converts.

If I were running an ecommerce site, I'd also look for links page 
to do some broken link building, with queries like:
[MDKW] links
[MDKW] Resources

Russ Jones wrote a comprehensive post on broken link building here 
on the SEOmoz blog - 
http://www.seomoz.org/blog/the-broken-link-building-bible

We at BuzzStream also put together a blog post and a video about 
how to use them:
http://www.buzzstream.com/blog/how-to-find-great-opportunities-
with-the-buzzstream-prospecting-module.html
http://www.youtube.com/watch?v=8YSIoYL5iXc

Hope this helps - feel free to email me at matt (at) buzzstream 
dot com with more questions.

Thanks
Matt