Facebook Shops Stats

[ChaseMG]

Has anybody used a Facebook Shop for ecommerce? Had a client get contacted by a company pitching that to them the other day, and the most recent research I've been able to dig up about it is from way back in 2012. Just wondering if it's worth looking into.

Thanks!

[Eric_Rohrback]

I haven't personally used it, but I've seen places that utilize it (https://www.shopify.com/facebook). I don't know how many people actually buy things directly from social media, since the whole point of social media is to establish connections and have conversations. It could be worth checking out depending on the niche your client is in, but I have my doubts these stores within social platforms are actually profitable.

It looks like it's not too hard to set up within Facebook - https://www.facebook.com/business/news/shopping-on-facebook - so why not explore setting this up in conjunction with a FB ads package for your client instead of having another company run it? Also according to Buzzfeed this seems to be Facebook's next big push - http://www.buzzfeed.com/alexkantrowitz/facebook-takes-big-step-forward-on-commerce-builds-shops-int#.pt12yovez

I'm interested to see if anyone has seen any success with this yet.

[Nayotanguyen]

One of effective for you is Multi-Product Ads. his feature was designed to do three things: generate more website visitors, drive better conversion rates, and improve re-marketing results. You can see how to create it at http://blog.litextension.com/how-to-create-multi-product-ads-on-facebook/