Indexation of internal search results from infinite scroll

[Digi1234]

Hello,

I have an issue where we will have a website set up with dynamic (AJAX) result pages based on the selection of certain filters chosen by the user. The result page will have 12 results shown and if the user scrolls down, the page will lazy load (infinite scroll) additional results. So for example, with these filters:

• Filter A: Size
• Filter B: Color
• Filter Location

We could potentially have a page for "Large, Blue, New York" results dynamically generated.

My issue is that I want Google to potentially crawl and index all these variations, so that I can have a page that ranks for "Large Blue New York", another page that ranks for "Small Orange Miami" etc.

However, I do not need all the products indexed--- just the page with the first set of dynamic results would be enough since the additional products would just be more of the same. In other words, I am trying to get these pages with filters applied indexed and not necessarily get every possible product indexed. Can anyone comment on the best way to

1. Get Google to index all dynamic variations?

2. The proper way of paginating pages?

Thank you

[Malika1]

Not an expert on this but Google will crawl and index these dynamic URLs if they are being used (generated by user query) a lot. Here are some methods you could use -

1. Link building for these dynamic URLs - You could do some link building for all the combinations of filters (dynamic URLs. This could be time consuming but well worth. Ideas for link building includes - press releases, blog posts (if you have a blog then can you do internal linking), business directories (if your business has got a physical store then you can create business listings and mention your products strategically (dynamic URLs) etc.

2. Update .htaccess file - Maybe there is a way to set canonical for some URLs to your preferred dynamic URLs. - Okay, as I said I am not an expert on this so I am just throwing this idea out there for if someone is aware of a way.