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    Social in SERPS

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    • eLab_London
      eLab_London last edited by

      Hi Guys,

      I have seen a lot of page 1 SERP exposure for branded terms due to social links being listed directly underneath the web listing - mainly twitter! I know there was an update to include this in SERPs at the beginning of the year but how do I specify or submit these to Google so my social accounts can too also appear directly under my web page? Does anyone know?

      Is there a code I need to implement on my site to pull these in?

      Thanks!

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      • Guest
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        • TammyWood
          TammyWood last edited by

          Agreed.

          Google announced earlier this year,  that they are supporting markup for social media.  This will help show social profile information in the Knowledge panes in some searches as well as ensure the social profiles are shown in SERPs.

          The link below has instructions for formatting and publishing the proper markup code:  https://developers.google.com/webmasters/structured-data/customize/social-profiles

          After a quick review of the code snippets, it should be fairly simple to implement. Here is a snippet example: 
          http://schema.org/Organization">
            http://www.your-company-site.com"> 
            [http://www.facebook.com/your-company](<a href=)">FB
            [http://www.twitter.com/YourCompany](<a href=)">Twitter

          You can specify these types of social profiles with the markup but Google may not show other social profiles at this time (yet):
          • Facebook
          • Twitter
          • G+
          • Instagram
          • Youtube
          • LinkedIn

          You can use this markup to override the information Google finds automatically, but you can't specify not to list a social profile.

          To verify that your markup is well-formed and can be processed by Google, paste the HTML source of your marked-up page (or just the

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