Structured Data on mobile and desktop version of a page

[Online-Marketing-Guy]

Hey there, 
certain pages of our website have mobile versions like m.mysite.com/content-xyz. On the desktop pages (i.e. mysite.com/content-xyz) we have "rich snippets for ratings" marked up and displayed in SERPs. However the ratings also appear in mobile search results when SERPS reference the mobile version of the page (m.mysite.com/content-xyz) which doesn't have any ratings or markup?

I am trying to figure out how Google treats mobile versions of a page in relation to the desktop version in relation to structured data (breadcrumbs etc.)? Would you always mark up both versions to be the same?

Any ideas and thoughts on this are greatly appreciated.

Cheers,

Jochen

rich Snippets for Ratings

[IsaCleanse]

Hi Jochen

DO you mind sharing the URLs in question?

[Online-Marketing-Guy]

Hi Sandi,
not at all:
Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Mobile Page: http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Serps on google.ch

Cheers,
Jochen

Hi Sand,not at all: Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpMobile Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpSerps on google.chCheers

[IsaCleanse]

http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php - Mobile Page... are you 100% sure that is set up correctly? I've tried to load the mobile version in my browser and keeps redirecting me to full site. Even using the mobile emulator on Chrome I cant log up the mobile site keeps redirrecting to full site.

All other websites that I know that have a m. subdomain for mobile site load up with no issues at all in computer Browser.

Is the mobile site made using one of the Mobile Apps or something similar?

I would suggest try use Google Webmaster tools and use the 'Fetch & Render' option so you can see how Google is rendering the mobile page

[Online-Marketing-Guy]

This post is deleted!

[Online-Marketing-Guy]

Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".

Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".

[IsaCleanse]

Is this how you intended the site to work/ (ie as described above)

For example if you go to any of these 3 sites:
http://www.ticketmaster.com.au/
www.ticketek.com.au
www.bankwest.com.au

Then after that load their mobile site without deleting any cookies or changing any user agents, all the mobile sites load up straight away:

m.ticketmaster.com.au  
m.ticketek.com.au and
m.bankwest.com.au

Have a look through this Google Artilcle which might help:
https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes?hl=en-US&utm_source=MFT&utm_campaign=MFT&utm_medium=incoming-link#blocked-resources

[Online-Marketing-Guy]

Thanks again!

If I am doing "mobile friendly test" for the page Google doesn't seem to have any problems accessing the mobile version. If also crawled the page with googles mobile crawler in screamingfrog and again there were not issues.

https://www.google.com/webmasters/tools/mobile-friendly/?url=http%3A%2F%2Fm.avogel.ch%2Fde%2Fihre-gesundheit%2Ferkaeltung%2Falles_ueber_erkaeltungen.php

So I don't think the rather unusual behavior of not beeing able to access the mobile site with a desktop browser has an impact on my question regarding the desktop "rich snippets for ratings" showing up in mobile search results.

[KristinaKledzik]

Hi Jochen,

SUPER interesting find, thanks for pointing this out, Jochen.

To me, this looks like Google understands that these two pages are the same page, except for different devices, and is using information on the desktop page to make their search results more robust for mobile.

You can see the connection by looking for Google's cache of your mobile page. The best way to do this is to search in Google for "cache:[URL]". If you search for "cache:http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php", Google will send you to the desktop version of the page.

Here's my theory: Google has one index for both desktop and smartphone users, so it combines data and gives the user the best result possible. Google's doing more and more to try to improve its search results even without SEO intervention, so I'm not too surprised about this, but can't seem to find this in any SEO articles out there.

In answer to your question: I recommend that you continue to keep you mobile and desktop sites similar enough that Google is pulling from both. In the past, some SEOs would build sites differently for mobile users, but I've never seen any UX studies that shows that that's a better approach. Given that Google strongly recommends that you use responsive web design, it's certainly not Google's recommended approach.

I hope this helps? I'm not sure if this was a post because you were worried about something - this seems like good news to me!

Kristina