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    4. Migrate site from HTML to Wordpress and retain SEO

    Migrate site from HTML to Wordpress and retain SEO

    Intermediate & Advanced SEO
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    • IsaCleanse
      IsaCleanse last edited by

      Hi guys this is a 2 part question so hoping someone is able to assist! 🙂

      I own the www.industrytix.com.au/ website which ive been updating manually in Dreamweaver for last 6+ years, it has very high Organic Rankings for most of my targeted keywords which are:

      industry tix
      Industry tickets
      breakfest tickets
      Stereosonic tickets
      CUban Club tickets
      etc etc - essentially names of events

      Im currently about 90% of the way through replicating/improving the content of the website using a Wordpress Theme which is located at www.industrytix.com.au/buy-tickets/ so all the URLs/Sites are currently running concurrently. Im using Eventum Theme for hosting events and Woocommerce plugin for products so there is a slighy disconnect between the 'Event Page' and 'Buy tickets/Product page"

      **For example: 
      Event page: **http://industrytix.com.au/buy-tickets/breakfest-perth/ Ticket/product page: http://industrytix.com.au/buy-tickets/product/breakfest-ticket-perth/

      Next step is to kill off the old outdated homepage and recirrect all the event pages to the new ones - for retaining SEO value is there a best practices for completing this? (I am planning to move the New WP Installation into the root folder from the /buy-tickets/ folder where its currently staged.

      For example of OLD to NEW redirrection requirements:
      OLD http://www.industrytix.com.au/cuban-club-perth-tickets.php
      NEW http://industrytix.com.au/buy-tickets/cuban-club-perth-nyd/

      OLD http://www.industrytix.com.au/breakfest-tickets.php
      NEW EVENT PAGE http://industrytix.com.au/buy-tickets/breakfest-perth/
      Nicket/product page: http://industrytix.com.au/buy-tickets/product/breakfest-ticket-perth/

      Any other feedback improvements as far as retaining SEO and not keyword stuffing etc?

      Thanking you all in advance for taking the time to read this 🙂

      1 Reply Last reply Reply Quote 0
      • abhigarapati
        abhigarapati last edited by

        Hi Sandi,

        Please use 301 redirects from migrating from old urls to new urls. As this will intimate the search engines that the old url is migrated to new url permanently. Earlier i have migrated my word press blog (http://ifsc-codes.in) to asp.net website to maintain dynamic content and huge data. At that time am not sure about this setting and i have almost nullified my Google crawl rate and no organic visitors. After that i have realized how much importent factor is this. So i did some coding techniques to address 301 redirection and right now it is getting better. Use your robots.txt file to redirect these urls. Note: Please use 302 if this migration is temporary. Try to create categories to retain old urls if possible. Hope this will use full.

        1 Reply Last reply Reply Quote 1
        • TammyWood
          TammyWood last edited by

          Direct 301's to the same pages on new format. Submit a sitemap with the old URL's, and submit to Google- this will encourage Google to 'see' the 301 redirects. Once those are crawled, be sure to submit a new sitemap, this reinforces the changes.

          1 Reply Last reply Reply Quote 2
          • IsaCleanse
            IsaCleanse last edited by

            THanks for your responses Abhi and Tammy, does anyone have any more feedback or suggestions before i give this a full re-haul?

            1 Reply Last reply Reply Quote 0
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