The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Realtor site with external links in navigation

    Realtor site with external links in navigation

    Intermediate & Advanced SEO
    4 3 520
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • lcallander
      lcallander last edited by

      I have a client with a realtor site that uses IDX for the listings feed.  We have several external links going over to the IDX site for various live custom searches (ie: luxury listings, waterfront listings, etc...).  We are getting a Moz spam ranking of 2/7 for both "Large Number of External Links" and "External Links in Navigation".  Chances are, these are related.

      My question is this:

      (1) Being the score is only 2/7, should I bother with fixing this?

      (2) If I add a rel="nofollow" to all the site-wide links (in header, footer & menu) will this help?  I couldn't find anything definitive in the Q&A search.

      Looking forward to any insights!!!

      1 Reply Last reply Reply Quote 1
      • Mobilio
        Mobilio last edited by

        This was explained https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk and https://moz.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-friday

        Isn't 2/7 but it's 2/17.

        1. According Moz pages with "external link in navigation" percent of sites penalized with this flag - without that flag are penalized = 19% vs. 7%. Hmm... with 19% i will be hesitated about this flag! Same numbers are for "large number of external links".
        2. Nofollow wont help too much because links are internal and external. And giving external link nofollow in navigation isn't helping. Should you ever have external link in this navigation? What is purpose of this site - low quality site with landing pages full with keywords and EMD? Should this site exist in SERP? Please note - it's end of 2015 and there are new rules for SEO shared in Rand Fishkin presentation: http://www.slideshare.net/randfish/onsite-seo-in-2015-an-elegant-weapon-for-a-more-civilized-marketer So today people are worked for getting higher CTR, avg. visit duration, pages/session even bounce rate. And single external link in navigation can broke statistics/analytics.

        If everything is OK on your both sites or network of sites. But that 19% wont give me a good and quality sleep. Who's know how tomorrow algorithms will evaluate sites?

        1 Reply Last reply Reply Quote 1
        • lcallander
          lcallander last edited by

          I think you have misunderstood what I meant about the site.  The realtor site uses an IDX providor to manage their listings and custom searches.  HOWEVER, all the blogging, neighborhood info, and SEO relevant items remain on the main website.  But to look at a listing, or open a search, you have to LINK OUT to a customized page on the IDX server.  Most realtors in our area, who are ranking well, are utilizing a similar format.

          1 Reply Last reply Reply Quote 0
          • CraigBradford
            CraigBradford last edited by

            Hi Laurean, are you able to share the site that you're looking at? It would be much easier to give you an answer if I could take a look. Alternatively, if you know any similar sites that have the same issue, I can look at that example to begin with.

            Craig

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Weird Site is linking to our site and links appears to be broken
              0
              2
              40

            • Linking to one of my own sites, from my site
              EricaMcGillivray
              EricaMcGillivray
              0
              3
              178

            • Linking from a corporate site to a brand site.
              mrbobland
              mrbobland
              0
              4
              97

            • Site wide external links analysis tool?
              Shawn124
              Shawn124
              0
              6
              400

            • Global navigation & backlinks to external sites
              Thos003
              Thos003
              0
              7
              241

            • Are Navigation links different to static links
              Mike.Goracke
              Mike.Goracke
              0
              2
              99

            • How to identify 404 that get links from external sites (but not search engines)?
              lcourse
              lcourse
              0
              3
              102

            • My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
              jennita
              jennita
              0
              4
              776

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy