Should corporate blog sit outside a corporate website?

[kookabara]

Hi guys (& gals)

We are in the midst of revamping our own agency website and i used to have blog site that talks about agency's thoughts and elaboration on process etc. I personally feel it could be better to consolidate these content into my agency's url since it will create better relevances and thus improve my DA.

Appreciate if i have some feedback if my thoughts are on the right track with the community?

J

[ChrisAshton]

Yep, you're on the right track Jason.

Since search engines view a subdomain as a separate entity, building valuable content and natural traffic/links to it means you're essentially driving all that referral traffic and strength to another website.

[Tymen]

Hi Jason,

I agree with Chris here. Focus on 1 domain and that will improve the rankings and DA. If you do choose to blog outside your domain I would do it on a completely different url which you host somewhere else as well.

Regards,

Tymen

[kookabara]

Hi thanks.

Sorry that i was not clear. The current blog resides on a completely different URL from the corporate site.
My personal thoughts are since both are trying to draw similar target audiences in, it is better like Chris as mentioned, to focus on one DA instead.

Just out of curiosity, will hosting on a separately make a difference? 
Thanks so much for all your thoughts!

J

[Tymen]

Hi,

I have one blog outside my company which completely focuses on 1 keyword. I host it outside for I know that if you own and host several websites linking to each other on 1 server it can be regarded spammy.

T

[kookabara]

hi Tymen,

Thanks. I learn something new today!

J