Landing pages, are my pages competing?

[The_Great_Projects]

If I have identified a keyword which generates income and when searched in google my homepage comes up ranked second, should I still create a landing page based on that keyword or will it compete with my homepage and cause it to rank lower?

[Andrew_Birkitt]

Simple answer is yes if you build a landing page based on that keyword then it will be competing with your homepage for that term, worse case scenario is that it could even cause the ranking of the homepage for that term to drop.

Ideally every page on your site should have a single keyword targetted and every page should have a different one, ultimately you should still be creating your pages for the users and not the search engines.

Hope this helps

[Chemometec]

Why would you create landing page if you are already ranking high for the certain keyword? Usually home pages have the most backlinks and are most likely to rank highest. I would recommend you to re-design you home page with certain call-to-action button. Maybe a good slider in top would do the job. Hope it helps...

Dusan