Index SEO Performance

[Happy-SEO]

Hi guys,

I was wondering if there is a difference in SEO performance between a page which ends with .html or just with a slash.

For example:

• www.domain.com/test/ - www.domain.com/test.html

Which one is better? And is there a difference between productpages and productcategory pages. Because we see mostly productpages ending with .html and category pages ending with a slash.

Take a look at some big dutch companies like:

http://www.coolblue.nl/
http://www.bol.com/
https://www.zalando.nl/ (product page)

There are doing this with a reason.... i guess....

Thanks.

[Martijn_Scheijbeler]

Hi,

Well in most cases category pages are ending in a slash because their ecommerce set ups are coded like that and for code purposes it's just easier to use a slash at the end then having to identify things without. I know for sure that at least 2 out of the 3 stores that you've listed definitely didn't think about it so far ;-).

Martijn.

[DirkC]

It's not as much performance driven (Google doesn't really care about the extension) - it's probably more about separating url's from the underlying technology. If you don't use the extension - you can change from html to .php or .asp without having to rewrite the url.

Having url's without extension also increases readability zalando.nl/shoes is easier memorise than zalando.nl/shoes.html

The reason why product pages are with the .html extension is probably because the cms they use is generating it like that by default & they didn't rewrite it.

Advice from Google: "A site's URL structure should be as simple as possible. Consider organising your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers)."

Check also the answers here: https://moz.com/community/q/removing-html-extension-from-url-benefit

Dirk

[Happy-SEO]

Thanks for the answer!