How to make the most of our data, charts and graphs online?

[OBG]

Hi,

Our business has an enormous amount of data at our disposal, which we have traditionally only ever printed in our offline publications.

I am aware however that much of this information would be of great use to people searching for the topics we cover online, so it strikes me that there must be a way to represent our data, tables and graphs online to maximise the visibility of the information.

For example rather than simply including an image of a graph on a web page and editing the alt text to something like "Saudi Arabia economic growth 1995-2016", is there a way to publish this data online that will give search engines and users some good contextual information about what we are trying to show?

Would certain rich snippets for example do the trick?

Any help or pointers that could be provided would be greatly appreciated.

Thanks

Lou

[Lumina]

There are a lot of options, and some of them take wonderful advantage of having access to a payload of data as you do:

• Blog about it! A blog that's well-written, informative, and has easy-to-consume hard data is always a plus. Especially if you create simple visuals, and provide overviews and insights into that data.
• Create infographics. While these can (and should) be part of the blogging experience mentioned above, even if you just post infographics that break down that data well on social media, it can be a big boost in engagement.
• Try to work with other media groups, bloggers, etc. to get exposure and bring that data to a larger net of people. There are so many avenues for content creation, and depending on what field your data is in, could be used in so many ways.
• Create either digital versions of your publications, or at the very least, white papers, case studies, and press releases.

The options you have are honestly only limited to your time, resources, and ability to represent that data simply and effectively. Don't let it go to waste!

[OBG]

Hi Bryan,

Thank you very much for your feedback. We are actually already doing (or plan to do) each of the 4 points you suggested in your post. So good to see we are on the right track!

However my question was more about how we should technically place the charts/graphs on our website from an SEO perspective.

For example one option would be just to post an image of a graph on the website and add:

alt = Graph showing Economic Growth in Dubai over the past 10 years
Title = Graph showing Economic Growth in Dubai over the past 10 years

But I'm wondering if there are some more tricks to effectively tell Google that the image we have posted contains actual information? For example are their some appropriate rich snippets we can add to the page to tell Google what type of content we are displaying?

I know there are snippets for displaying addresses and cotnact details, for example.

Thanks again

Lou