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    4. Location-based query inversion showing identical trends graph

    Location-based query inversion showing identical trends graph

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    • Plutonial
      Plutonial last edited by

      This post is deleted!
      1 Reply Last reply Reply Quote 0
      • DmitriiK
        DmitriiK last edited by

        Hi there.

        More interestingly, if you look at "green apple" vs "apple green", you will see that results match as well.

        Even more surprising is that if you do "black and white", "white and black" or "white black and" you will get the same results.

        Therefore my brain tells me that google doesn't look at the order of words and matches whatever is most common out of those phrases. Or something like that. It's trends, not exact search volumes. Probably google is saving on server loads etc.

        Plutonial 1 Reply Last reply Reply Quote 1
        • MiriamEllis
          MiriamEllis last edited by

          Hey There!

          Thanks for sharing the screenshots. I'm not surprised by the matching results, because the queries are essentially of the same intent, right? I wonder what you would get if you tried something in which the word order would make a big difference in intent. Something like, 'dish soap' vs. 'soap dish'. The word order there indicates two totally different objects. As you're experimenting with this, maybe toss in some phrases like that and see if you get different numbers? Just a thought!

          Plutonial 1 Reply Last reply Reply Quote 1
          • Plutonial
            Plutonial @DmitriiK last edited by

            Thanks for taking the time to look into this. Was just performing keyword research and it made me wonder. The SERPs vary slightly. A year ago, they varied dramatically. Looks like the bird is getting smarter and smarter!

            1 Reply Last reply Reply Quote 0
            • Plutonial
              Plutonial @MiriamEllis last edited by

              Thank you for looking into this. I really think this is beneficial for marketers. It gives us the chance to target these terms with a more natural and loose syntax so that our content flows better.

              1 Reply Last reply Reply Quote 0
              • MiriamEllis
                MiriamEllis last edited by

                My pleasure, and good luck with your further research!

                1 Reply Last reply Reply Quote 1
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