Blog - subdomain vs. subfolderq

[BeckyKey]

Hi everyone

I work on an ecommerce site and I'm trying to get more content together for the site & blog. The development team want to put the blog we have on a subdomain of our site, my question is - what is better for SEO

Subfolder vs. subdomain

I've read a couple of articles to say subfolder is better and a subdomain needs  a lot of management to build up authority itself?

Thanks!

[Ria_]

I'd personally recommend subdirectory. Google tends to see subdomains as being separate websites so, as you said, it's harder to build up authority to a subdomain blog.

[TahirLiaqat]

Directory for me, as this help of so many front from reporting to domain authority.

[erickcalderon]

Using a subfolder has shown to rank better and faster than using a subdomain in tests I've done as well. Subfolder as mentioned by other lets you use your current domain authority to help your posts rank.

Secondly if you are producing great content and actively looking for ways to promote it, as that content is shared and linked to,etc... you are not only building the page authority of your post, but building the domain authority of the site itself.

Also keep in mind how and what you name your sub folders and blog posts as those are super important to help you rank for specific keywords as well.

User experience is also a good thing to keep in mind as the more comfortable the user is with your site, the better their engagement will be. So if navigating to your blog through your known domain is better, do that because your users will feel more comfortable with it and this should also help your engagement.

[BeckyKey]

Hi Erick,

Thanks for the response. It all makes sense to me, and I'll push for it. I'll have to build a case of why we want to go with a subfolder, so having feedback and real life case studies from others is great!

Thanks!