Sending PPC Ads to Channel Partners?

[Ocularis]

Our business model is such that we do not sell directly to the consumer. We sell through channel partners.

I was wondering if anyone has had any experience using PPC to send leads to partner sites? How did you do it? Was it effective?

[Debdulal]

Can you please tell us what your targeted visitors are supposed to do? Do you want them fill out a form? Or do you get them redirected to a different domain? If you are planning to redirect them to other domains, PPC may not be that effective because it will cost you immensely. Let us what is your plan.

[Ocularis]

Well we want to influence the amount of leads coming to our channel partners by opening the channels directly instead of having people contact us first and then telling them they have to buy through someone else.

What we want is for people to contact our channel partners directly about our service without having to go through us.

We have a budget for our channel partners in other ways to promote our service (tradeshow budget etc.) so I want to try and implement that model in PPC.