How can i get a higher ranking

[NHA_DistanceLearning]

Hey All,

As a rookie on SEO, I optimised this page http://www.nhad.de/fernstudium/sprachkurse/arabisch/sprachkurse-arabisch/arabisch.aspx for the keywords Arabisch lernen. I saw a huge improvement from position 100+ to position 45. but now it's stuck around this position. Are there any things I missed on this page? Are there still things to increase the ranking? I hope to learn from you. thanks in advance!

[paints-n-design]

OK I hope we both speak the same language, but as long as we are on moz I do it in english Otherwise it would be hard for you to optimize that domain...

First, when did you start optimizing? Than, you used a lot of exact match phrases in the content, a bit to much for me when I highlight these words. I think you could link to some pages (like the wiki statistics u cite). You also don't link much intern. You can get a lot of positiv signals by linking intern whenever it fits. You don't have one backlink to that page (not Domain) and thats not normal

I hope you realized, that the page is perfect for "fernstudium arabisch" (I know taht a lot, lot, lot more people are searching for "larabisch lernen") - you got position one on that phrase. You may should search for some other keywords/querries - because arabisch lernen is possible in a lot of ways - apps, in school, books...

The Text isn't perfectly written, not a lot of synonyms/semantic - seems like you tried to build senteces with the exact phrase "arabisch lernen" - Here is what I mean: "steigenden Bedarf an Menschen, die Arabisch lernen" you know thats not correct - what you mean is "steigenden Bedarf an Menschen, die Arabisch sprechen". You put that phrase in a lot of senteces but excluded the h1 and url. Hmmm..

A lot more things are possible

Have you looked to the first 10 Results? Some Domains seem to have a linkprofile wich is really killing. Great Designs a lot benefits. What could you do better?

You may get a lot of visits via socials - actually should be somehting possible with that hashtag: #refugees - I don't know how to build a bridge to learn - but google made it with the G-translator - maybe you could brainstorm.

If you like german answers ^^ gplus in my profile + a lot onpage tipps in german on intenseo-blog, but one thing - you chose a pretty hard topic for a SEO Rookie - really. I think you end up pretty sad - you are challenging spiegel-online and a lot of universitys, i-Tunes and playstore. A well known language school just on position 10... Guess they got a lot more budget than you have - just because I saw there TV Ads... really hard topic, tuff competitors - best luck

[Guest]

This post is deleted!

[EGOL]

I used to read German a lot, but that was over 40 years ago.  Today my reading ability is limited.

I believe that your page has a generous amount of content.  I checked several snips of content for uniqueness by searching for them between quotes.  It appears that your content is unique.

It appears that your main goal is to rank for "Arabisch lernen".   You have that phrase is in your <title>and appears a few times in the text.   However, I would include it in </span><h1> tags and in the breadcrumbs.  </span></p> <p><span>Those are minor changes and will probably not move your rankings very much.   What you need next is a strong website, title and descriptions that elicit clicks, and a page that holds visitors.</span></p> <p><span>If this was my site I would offer a couple short lessons for free.  The purpose would be:   A) offering free lessons in the title tag will elicit clicks.... B) free lessons will engage the visitor....  C) free lessons might earn some links, likes, tweets, bookmarks, etc.   The free lessons would address title tags, visitor engagement and site strength.</span></p> <p> </p></title>

[EGOL]

There are many fun things that can be done with free language lessons.

As an example, German has verbs for people and verbs for animals, example... trinken / saufen, essen / fressen.   Most students of German in the United States find these amusing and something that you must be careful with to avoid insults.

German also has many words that English speakers immediately understand or misinterpret.   Examples: hundsmiserabel (English speakers see that as "sick as a dog" and interpret it properly)...  but, krankenhaus (many English speakers would guess that to be "insane asylum" instead of "hospital")

Done well and better than my attempt above, short presentations on these would be fun information for visitors and hold them on the page.

These would be a lot of work to develop. Experience teaching German would be important so that a person would know which  parts of teaching German to English speakers are fun, embarassing, confusing, interesting, for the learner.  I think that they would help earn rankings by keeping people on the page and attracting attention to the website.

[NHA_DistanceLearning]

Hallo Andreas,

Let's keep it in Englisch on Moz ;). Thanks for your comprehensive answer. I started optimising this page about 1,5 month back. Arabisch Lernen does have a lot,lot,lot more search volume. Way more then other relevant keywords like arabisch kurse, fernkurs arabisch or fernstudium arabisch.

Wenn I checked the page with the on page grader from MOZ it didn't say that the content was stuffed with the keywords Arabisch lernen. it's under the 15 times. With externel linking the page passes link juice to the other page, how thus this help this page?

[NHA_DistanceLearning]

Hello EGOL,

thanks for your reply and some interesting ideas. I'll take it into consideration!

[paints-n-design]

I've not that much time today, but: **EGOL **has some perfect examples like "hundsmiserabel" (wich is not really used anymore). The language changes, the words get shorter.  But thats not the problem here. Just 2 things:

[...] für Kursteilnehmer,dass sie Arabisch lernen möchten. Thats not german, that's anything different... _für Kursteilnehmer,arabisch zu lernen. _Thats a lot better. We allready had that:  Bedarf an Menschen, die Arabisch lernen wich is simply not the greatest german ever:  Bedarf an Menschen, die Arabisch sprechen. The rest is correct. But... to hard to read:

Algerien, Bahrain, Ägypten, Irak, Jemen, Jordanien, Kuwait, Libanon, Libyen, Marokko, Mauretanien, Oman, Palästina, Katar, Saudi-Arabien, Sudan, Syrien, Tunesien und den Vereinigten Arabischen Emiraten ^^ in the middle of that phrase I was like, ok letz go back and search another page.

I usually don't count Keywords, but for "arabisch lernen" the my result #1 used that phrase  exactly one time! It's really hard to read your stuff to the end. That's - for a language school - not really acceptable. You should make me want to read it.

Thats not the reason why you are not ranking well, just bad for readers.

[EGOL]

Thats not the reason why you are not ranking well, just bad for readers.

It might be  the reason, if readers arrive on the page and bounce.   I think that you make a good point.

[paints-n-design]

I truly believe that the user is one of the most underrated signals.
I wrote that, but I thought: "maybe it is more a reason than we think..."