How to create sites with powerful individual pages to achieve top results.

[A.V.S]

How to create sites with powerful individual pages to achieve top results . According to MOZ I need to have powerful individual pages to achieve top results my site has a 0 authority so for this reason I need to focus on powerful pages but how do I know if my pages are powerful or not.

[Matt-Williamson]

Hi Azael

I would say you need to get an overall strategy of how to increase the authority of your site, which will involve lots including earning high quality links (don't just go an start grabbing any links you can get a strategy and go for earning quality related links). In order to understand Page Authority I would have a look at this https://moz.com/learn/seo/page-authority. I would also ask what you current on-page strategy is and how or if you have optimised on-page factors - for instance are you starting with targeting long-tail searches? These are less competitive and you would be surprised how a new site can gain ground with targeting this type of keyword.

I would start at the beginning with https://moz.com/beginners-guide-to-seo and then make sure all your on-page is optimised and in place. Then start with working on a strategy on how you can start to drive traffic to your pages - are you active on social media? This sort of traffic can lead to links.

You can test if your pages are powerful or not by running them through Opensite Explorer - https://moz.com/researchtools/ose/  to see what page authority is assigned to them. This will give you a good indicator. Don't forget in terms of relevant links you should consider doing some competitor research - run their site through OpenSite Explorer and see if there are any relevant quality links that could apply to your site. I often see people over looking things such as links from suppliers sites if they sell products for instance - often a quick win. Also are there any industry sites that you could potentially start to build or already have a relationship with - if so do it and start to try and get pieces published on there. This isn't purely with the idea of links it is about gaining referral traffic and building your own authority which only leads to positive things for your site.

I know this is broad advice but I think from your question you need to start at the beginning and work from there. I would also ask what you are currently targeting - national or local rankings? If you are targeting local rankings you want to start optimising for your local area and start gaining relevant local citations and so on  - Moz Local SEO - https://moz.com/learn/local - local is a good place to start if it fits with what you do. I specifically mention local citations as they are often easier to gain as you are likely to have existing relationships in the community in which you are based - be sure to take advantage of these...

Hope this helps!

Best

Matt

[MiriamEllis]

Hi Azael,

Matt has given you some great resources to explore to evaluate the strength of any page. Just to add to this, I find it can be helpful to think of your website as a book, with a new topic on each page. You want to make every page of your book worth reading, so it is worth it to devote the necessary time and resources to creating the best possible content you can on each and every page of the website. Once you've accomplished this, you can start thinking from the outside-in, regarding things like people linking to your pages. But first, you've got to develop really great pages that will merit things like time on site, links, social mentions and more.

[A.V.S]

Thank you Matt for your feed back, about link building. I currently have someone doing some SEO and for the most part he's been able to make some success, only 3 keywords are on first page and it took 7 months for this to happen. I know it takes time, but he is only focusing on those 10 keywords and optimized only those pages with those keywords in them. I'm really unaware of what he's doing to rank them but we are doing 0 social networking though we have Facebook, twitter, Google Plus. Still I know I need to do more to help his work, however, your advice is well appreciated.

[A.V.S]

Hi Miriam,

Thank you for your advice your analogy makes it very easy to understand, powerful pages and very helpful. My problem is ruining a business and doing this on top with out experience is near to impossible. But now with all the advice I'm getting here it really gives me a good idea where to star, with out wasting time in other things. Thank you again for taking the time.

[MiriamEllis]

My pleasure, Azael. That is problem faced by pretty much all small business owners - finding the time to run their business and manage their marketing. This is why many companies budget, if they can, to hire experts to help with the marketing, but other business owners prefer to take the hands-on approach of doing it all themselves or doing it all in-house ... and in the end, that can sometimes be the strongest strategy, because the business owner ends up being educated in totally new ways about his business. Good luck with the work ahead!