Finding Ranking for search term and increasing ranking

[americasmiles]

Hi. The company that I'm working with would like to rank highly in google for certain generic search terms (dentist, dentists, etc.). Certain websites the company has used to rank highly in google for generic keywords, but has not for years now since google has revised their algorithm so many times. Moz lists that the company websites are not found in the top 51+ results in google. My first question is:

**Is there a way, apart from manually searching the results, to find the ranking position of the website in google? **Ideally, I would like to find a program that will do this.

Second, I've been reading a lot of the great articles and comments on Moz, and I've been learning a lot more about SEO. My focus has shifted to spending more attention on User Experience and Social Media instead of placing the exact keywords in the pages / tags of the website. What area(s) should I be focusing on to best increase the ranking of the company website for certain generic terms? Ideally, I'd like to create good quality content, so that users will not instantly click away.

I appreciate any thoughts or comments. Thank you in advance!

[Attain-Design]

1. Use https://www.serplab.co.uk/serp-check.php. A great tool for keyword tracking, we use paid bots.

Brand Engagement
Build/Earn links to these pages
Compelling Content
keyword in basic on-page SEO (H1 etc)
Keyword in Meta info
Keyword in URL
Push these ranking URLs on Social
SIlo Structure

[Guest]

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[O2C]

We have used Rank Tracker for a good while now and find it to do its job very well.

I think they do a free version but the paid version allows to you save reports and brand them so you can send them to your clients etc.

Worth a look - http://www.link-assistant.com/rank-tracker/