Can you help me find out why these competitors are outranking?

[localwork]

I have been compiling metrics comparing this site (http://brightandclearpools.com) with two competitors (http://www.barracudapoolservice.com/ and http://peoria-pool-service.com). Nothing is really screaming out to me why they are outranking Bright and Clear Pools. BCP has

• higher page and domain authority
• stronger citation profiles
• more customer reviews
• more content
• better site/on-page optimization

This is for

• organic rankings,
• keyword phrase 'pool service Peoria',
• I am using the Peoria geomodifier in an unpersonalized search.

Although the client would be using both the keyword phrase with geomodifier 'pool service Peoria' while using a device in the Peoria area. An attachment for user metrics are in the response below.

Is there something I am completely overlooking? Your feedback will be so helpful. Thank you in advance for taking the time to help me look into this!

[MiriamEllis]

Hi Ryan,

I'll be happy to take a look at this with you. Would you be able to answer a couple of questions please?

• What keyword phrase are you wondering about? Is it 'pool cleaning', 'pool service'?

• Are you asking about local pack rankings or organic rankings?

• Are you adding a geomodifier (like Peoria) to your search term? If so, what is it?

• Or, are you not adding a geomodifier, but are simply searching from your device based in Peoria (or some other city)?

These details will help clarify this for the community. Thanks!

[Guest]

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[localwork]

Forgive me for being sparse on the details. I appreciate the help! This is for

• organic rankings,
• keyword phrase 'pool service Peoria',
• I am using the Peoria geomodifier in an unpersonalized search.

Although the client would be using both the keyword phrase with geomodifier 'pool service Peoria' while using a device in the Peoria area.

User Metrics attached. Thanks again!

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[localwork]

Thanks Josh! I attached the user metrics to the response above.

I don't have access to any paid software besides Moz Pro. To test I am using Moz OSE to view link profiles, and reviewing SERP's and competitor sites manually.

[MiriamEllis]

Hi Ryan,

Thanks for the clarification. While the site is very appealing visually and I can see the work that has gone into it, I believe you have a duplicate content issue going on. For example, I cut and pasted this text from your Carefree Systems page, "An ionized pool is one of the greatest pleasures you will experience. Once" and it is coming up on multiple websites. Check this out:

https://www.google.com/search?q=An+ionized+pool+is+one+of+the+greatest+pleasures+you+will+experience.+Once&oq=An+ionized+pool+is+one+of+the+greatest+pleasures+you+will+experience.+Once&aqs=chrome..69i57.1106j0j7&sourceid=chrome&es_sm=93&ie=UTF-8

Let's try another. From your Ionization page text, "pool vacuums first came out. Today you probably won’t"

https://www.google.com/search?q=pool+vacuums+first+came+out.+Today+you+probably+won’t&oq=pool+vacuums+first+came+out.+Today+you+probably+won’t&aqs=chrome..69i57.1272j0j1&sourceid=chrome&es_sm=93&ie=UTF-8

So, this would be my first top priority with the site. Discover all duplicate content and write fresh, unique content for the pages. I also noticed that some pages have very little text on them. It's worth it to take the time to really write out the very best, most complete and engaging content you can for every single page you publish on the website.

I cannot say what percentage of lower rankings than competitors may be being caused by duplicate content, but it certainly is a red flag. Hope this insight is helpful as a place to start.

[localwork]

Hello Miriam,

Thank you for taking time out of your day to help me look into the issue. I see the issues you mentioned. I agree this is a great place to start.

I'll begin looking through the site and creating more unique content, and see how that might influence rankings. Thanks again.

[MiriamEllis]

My pleasure, Ryan, and good luck with the work ahead!