The review stars for my ecommerce site in the organic search disappeared, how can I have them shown again?

[Storesco]

We run www.prams.net, an ecommerce store for strollers and other baby products out of the Uk. We always followed schema and the stars appeared in our product snippets in the organic search, helping us a lot.

A couple of weeks ago the stars stopped appearing. When I do the

site:www.prams.net

they appear but not in the search results anymore. We have a french site as well. www.poussette.com, their it still works. Has anybody got tips what we can do to make the stars appear again?

Thanks in advance.

Dieter Lang

[TimHolmes]

Hello Dieter,

Before you worry to much I would check the Rich Snippet testing Tool from Google to ensure your review schema is all in working order. Could you have implemented the wrong type of review rating.

Secondly, I have seen this happening more and more of late, often through no fault of a webmasters, but purely down to Google choosing to no longer display the organic stars.

If it is the latter they may return in time.

Cheers

TIm

[rjonesx. 0]

Good answer, Tim.

There are probably a large number of features that go into whether or not the stars are included.

• Do you have similar reviews and or ratings on 3rd party sites
• Do your star counts look believable or filtered/manipulated in some way
• Does Google consider the search queries which drive traffic to be improved by star reviews

One thing I would look at dropping is your UTF-8 / special-character usage in titles and meta-descriptions. The arrows and check-marks could be a signal to Google that you are trying to deceive users in some way. It is at least worth testing the removal of the ✓ and ▷ characters

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[Storesco]

thanks we will test getting rid of all the utf 8 characters in the meta infos