Google does not index UK version of our site, and serves US version instead. Do I need to remove hreflanguage for US?

[VERBInteractive]

Odd, are you seeing any errors in Google Search Console (use to be Google webmaster tools) under Search Traffic/International Targeting. It will show any hreflang errors, I would start there and fix any errors.

[lcourse]

everything looks fine  in google search console.

no hreflang errors, no sitemap errors and google crawls every day basically all our pages for many months already.

[VERBInteractive]

Well at least we checked off one thing that it is not.

Can you provide a link to the SERP where you are seeing the issue?

[lcourse]

Sure, click on cached version of the first result in the following google search. Also you see here the rich snippets in USD instead of GBP:

https://www.google.es/search?q=site%3Ahumidordiscount.co.uk&oq=site%3Ahumidordiscount.co.uk&aqs=chrome..69i57j69i58.6216j0j1&sourceid=chrome&es_sm=93&ie=UTF-8#q=site:humidordiscount.co.uk+firenze

[VERBInteractive]

odd, looks to pull the cached schema, the issue might correct itself with time.

It's a bit of a long shot, but have you tried the lang/country codes completely in lower case? I doubt that will fix it but the tool in this Moz article I found (https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool) generates them in all lower case.

Also out of curiosity are you doing your test searches through a VPN?

https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool

[lcourse]

Happens already for many months.

Good idea to test with VPN. I just gave it a try with a UK proxy  and same result.

[VERBInteractive]

Very odd, when we do a search for "Adorini Firenze - Deluxe" in google UK with a VPN on for the UK it doesn't get any of the price schema markup. Maybe google is having a hard time deciding what to do with the schema so for normal results it doesn't pull any of the schema. What KW are ranking for this page? do you get similar results as us?

https://www.google.co.uk/search?sourceid=chrome-psyapi2&ion=1&ie=UTF-8&q=Adorini Firenze - Deluxe&oq=Adorini Firenze - Deluxe&aqs=chrome..69i57j0l3j69i60l2.943j0j7&rct=j

[lcourse]

Thanks for checking. Yes, rich snippets are frequently not showing currently, however this is a different issue and it may be temporary.

My primary concern is rather that google does not index our sitemap for this domain according to search console and related that they show the .com page as cached version of the .uk page.

[VERBInteractive]

Do your sitemaps indicate the varying languages. See: https://support.google.com/webmasters/answer/2620865?hl=en

https://support.google.com/webmasters/answer/2620865?hl=en

[lcourse]

No.

But in theroy it should not make a difference.
hreflang can be either implemented in sitemap or in page.

[VERBInteractive]

Worth a try, specifically since nothing else seems to be working at this point.

Sorry I couldn't be more help. Please let us know what the solution is when ever you figure it out.

[lcourse]

Thanks. Will post an update once we figured out this riddle.

[Christy-Correll]

Hi there, have you been able to figure out this riddle yet -- or are you still working on it? We'd love an update!

Christy

[lcourse]

Hi Christy, not yet.