How to make same places listings show up for variations of brand term?

[DinaDiligent]

My client's brand name is a similar case to "Dolce & Gabbana" in terms of two names with an ampersand in between.

There is also a high number of searches for a spelled out 'and' in between, i.e. "Dolce and Gabbana" using this example.

In fact, if you perform a search for both variations, you will notice that only the first version with the "&" shows a places listing in the results. The same is happening when people search for my client.

Is there a way to ensure that different variations of my clients' brand searches display with places listings in SERPs?

Thanks.

[Guest]

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[MiriamEllis]

Hi Dina,

Unfortunately, no, there is no way to ensure that Google will show your GMB data for a branded search with a different spelling of your name. You're not alone in asking about this (https://productforums.google.com/forum/#!topic/business/FwNJpoLy0vE;context-place=topicsearchin/business/ampersand). If your GMB page lists you as '&', this is a very strong signal to Google that this is your business name. It could be possible to overcome this if there were enough incidental references to your business as 'and' around the web, but I can't recommend building citations this way as you really do need to pick one version and go with it.

[DinaDiligent]

No my client is based in the UK. I'll check for mapmaker functionality on My Business interface. Thank you!