A problem when our brand name is searched

[Gavo]

We have an issue in that when someone enters our new brand name "68 degrees creative" into google.com.au, the following results show:

http://postimg.org/image/8x2id4ta9/

The second result is the Linked In page for Hiroshi. This is a person that was part of our old business but is no longer part of the new business (68 degrees creative). And therefore, his LinkedIn profile should not be appearing for this search as he has nothing to do with the new brand.

In his LinkedIn profile, he has made no mention of our organisation 68 degrees creative. He also does not feature on our website: www.68degrees.com.au. We can therefore only conclude that the reason he is appearing for the search "68 degrees creative" is that Google has somehow connected him with the new organisation due to previous online ties and relationships which Google has determined by virtue of that associated him with the new organisation. We are ultimately unsure what their algorithm is in establishing this.

Is there any way in which we can change this? We don't want his LinkedIn profile appearing when our company name is searched when he has not part of the company.

Any help here would be greatly appreciated! Thanks.

[MoosaHemani]

If you look in to the description, it says somewhere on the page he have used the brand name (if the description is coming from the page) which may be is one of the reason why he is appearing against the result.

If you really want to kick this result back to 2^nd or different pages, my idea is to create facebook, twitter, slideshare, about.me and different pages for your company (Active pages). As soon as Google will fine more relevant results the ranking for this result will go down and you first page atleast will be clean.

Just a thought!

[ZoeRigley]

Hi Gavo,

I agree with Moosa; work on other pages around the website, and also your website itself. Aim to get your website at number 1, with sitelinks, and then your other related business pages- I'd also add Google Plus to the suggestions, as this one tends to be able to rank quite quickly on Google, and also any other relevant channels.

Good luck! 
Zoe

[MattAntonino]

It's actually fairly straightforward. People clicked on him and then the person mentioned in the meta description. I've taken screenshots of the meta description then then linkedinpage here:

http://2.1m.yt/OE0b6KQJy.jpg

It's not HIS info that is coming up - it's the "People Also Viewed."

The quickest way to get rid of this is to go to his profile, click a bunch of unrelated people to 68 Degrees and get these people off his sidebar, then when Google reindexes the page they may see different info.

Also, build up your own SEO & presence as Moosa suggested. Twitter, FB, real link building to your own site. You only have 2 links on Ahrefs. When you have 200, he'll most likely never appear for this search as all your own pages will. You just need better SEO on your own site but in the meantime you can remove this from LinkedIn just by changing who has been clicked yourself.

OE0b6KQJy.jpg

[Gavo]

Thanks Moosa, the brand name actually isn't mentioned on his page. As we know, Google sometimes has a funny way of crafting its own tags from its algorithms. Thanks for your feedback though regarding kicking it back by creating other profiles!

[Gavo]

Thanks Matt!

Great answer. You've clarified the cause and offered some awesome advice as to resolve the issue. Much appreciated!