How are 279 Characters Displaying in a Meta Description?

[KempRugeLawGroup]

I was looking at some SERPs, and I saw one of our competitors had 279 characters displaying in their meta-description. Everyone else (including the people ranking higher than this person) were displaying the usual number. How is that possible? I didn't think google every displayed that much. Screenshot attached.

• Ruben

P3RfYZt.jpg

[DmitriiK]

Hi there.

Yes, it happens sometimes. Please read this post by Dr.Pete - you'll find answers https://moz.com/blog/i-cant-drive-155-meta-descriptions-in-2015

[KempRugeLawGroup]

Thanks Dimitrii, that was helpful. Depressing that there's nothing I can really do about it, but helpful nonetheless.

• Ruben

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[KempRugeLawGroup]

Check it out, that's NOT the query, but you're right about "tampa auto accident lawyer." When you type in "Tampa car accident attorney" it triggers the long meta description in unpersonalized search. That's interesting. I'd think it'd be the same, since they are such similar words.

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[KempRugeLawGroup]

I didn't provide the query, but I'm glad I didn't. If I had, then you wouldn't have guessed, and we both wouldn't have noticed how the other phrasing changed the meta length. Not sure how relevant it is to overall SEO strategy, but makes me curious as to why.

• Ruben

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