B2B > Social Channels

[BeckyKey]

Hi

I work in ecommerce selling mainly B2B - I wanted to find out if anyone could recommend one social channel they've found worked well.

We're a generalist, so sell a huge amount of different products, like office supplies, furniture etc to companies.

We currently aren't really present on social and this is something I want to push - however with resource I think we'd only be able to focus on one at this point.

I was looking at Facebook or Pinterest?

Thank  you

[TimHolmes]

For B2B I would imagine that LinkedIn would be a good start.

But as with any social platform I would try and get on all the big players - so Facebook, Twitter, Pinterest, G+ from a business page perspective. Having a presence is better than none at all. It is a good place to add any of your blog content, competitions, promotions etc.

Maybe use a tool like Hootsuite that can connect all of your major accounts in one place, so you can post to all social channels with just one post, helping to save you time and effort, but still helping to maximise exposure.

You might be surprised by the social traction you gain.

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Also, do not forget the old timely B2B email, with promo offers and product updates, if you have a large email list you can generate from purchasers you already have an audience you can market too. These same audiences can also be applied to some of your social channels for further targeting.

[BeckyKey]

Hi Tim

Thanks for the feedback. I know how important it is, I am a little concerned with how much content we can product at this time - it's not a huge amount at present, so is this something we should work on before we start posting regularly on social?

We do send out emails, so I did think that would be a good option for promoting our social channels to get followers.

Thanks!

[MeganSingley]

Hi Becky,

Great question! I find that the "right" social platform can be vastly different from company to company. For us here at Moz, Twitter is great because it's where a majority of online marketers are already hanging out. Where do you think your customers are most active? A good place to start is by researching some of your competitors and seeing what's working well for them.

If you do decide to become active on a social channel, definitely make sure you have content to post regularly. I would have a handful of posts in mind before becoming active just so you can have a good running start.

I hope this helps!

[BeckyKey]

Hi Megan

Thanks for the feedback! I am in the process of working on the content so as it's taking some time we'll need to work on this first to ensure we have enough to post once we get started

Its' B2B so our customers are other businesses but the actual people who order could be anyone. A competitor analysis is a great start!

Becky