Generating a meta-description

[CallumClothierfairs]

What are some things I should know before implementing a process whereby (public) user account data is used to generate a meta-description? I can't find much information in the existing forums.

Are rich snippets a better option in 2015?

[ClaytonJ]

I am a little confused by the question. Are you able to clarify? I am unsure of the process whereby the public generate a meta description.

https://moz.com/learn/seo/meta-description

Let me know and happy to assist.

[mickburkesnr]

If you're going to automatically generate the description then I suppose you want to take in to consideration how that description is used by the SERP's. If your description is too long then it won't all be displaying on the SERP and you get the dreaded ...

I'm not sure really there is anything else you need to consider, although obvious data protection rules apply if you're using user data in such a way.

[CallumClothierfairs]

Hey,

Thanks for the help

Let's say a firm going on to my website where the firm needs to set up a profile.

We want informative information to appear when I search for the firm's profile. I'm proposing using the data used to generate the profile to generate a meta-description that will appear when searched.

I'm relatively new to this so I'm not sure if this is normal or advisable, do you have any thoughts?