Facebook Page - About/Description/General About/Mission - Questions

[Dan-Lawrence]

Hi,

Im just setting up a FB fan page for a client

How terrible is it to use clients websites home page descriptive copy as the Facebook page long description ? Language is in Turkish which i don't speak so i'm not able to edit a new version of it just for FB and no budget to hire Turkish speaker to come up with something. So was going to copy & paste but that would be duplicate with HP obviously.

How important is it to fill in 'Mission Statement' & 'General About' ? Especially if long description likely to already include that info ? I think long descrip is important for FB pages on seo etc etc but a good one eliminates importance of 'Mission' & 'General About', or is it still advisable to fill these in or are they just extra boxes for flexibility ?

I take it when it comes to securing a vanity url (once we hit 25+ fans) for a foreign language version FB page it should ideally be brand name (which includes a keyword) in the local/target language ?

The page name is already the brand name in English but since contains keyword is it best to rename into local target language similarly to the url for consistency and local targeting or better to keep one in Turkish and one in English ?

Many Thanks

Dan

[katemorris]

Hi Dan,

Long Description: Naturally having something written for FB would be best, but I don't think it's going to hurt if it's the same. The Facebook page and Homepage are two very different pages, so there shouldn't be a duplicate content issue. Is there any way to have someone at the client rewrite it for you? An assistant, etc?

As for Mission and General About, leave those alone until you need them. It's best to have everything filled out of course as it gives the room to add different ways to describe the company, but it's not going to make a big difference.

Vanity URL: Always the brand name. Always. If the customers in Turkey called it something different (translated words) use that. If they call it the English name, then you'll want to keep that plus Turkey if the focus market is in Turkey

Hope this helps!

[Dan-Lawrence]

Hi Kate

That's great thanks so much for confirming

Yes i have asked client if they can get a Turkish speaker/assistant etc there to edit the Turkish home page content and make it more 'social' for facebook users.

Cool re mission etc makes sense, but guess if they do a good job of the long descrip can copy and paste the appropriate sections of that into those.

Re vanity url - thankfully the brand name includes primary target kw i.e. 'Franks Leisure Centers' so for example will change Turkish FB page name & vanity url to: 'Franks Eğlence Merkezleri' (Which is Turkish for 'Leisure Centers'), make sense ? Do you think should still add 'Turkey' to end though ?

One final question re URL - whats best practice for FB urls, to hyphenate or not ? So /Franks-Eğlence-Merkezleri/ or /FranksEğlenceMerkezleri/ I presume same as any other url which is to hyphenate ? I understand some peeps recommend not so its easy to describe to people what your FB page address is but ive never ever heard of anyone asking anyone else what their FB page url is and presume best to concentrate on best practice urls structure as one would for a website (& hyphenate) ?

Sorry for more questions and thanks for all your great help !

All Best
Dan

[katemorris]

Brand Name - do you have a turkish ccTLD or subdomain or subfolder you can look at Search Console for? This is to check that the top brand name search is what you mentioned. You can confirm that in the search queries area of search console. Once you've confirmed that is what people use, use that. Don't add Turkey if the name is different enough.

I would hyphenate a name like that. People don't type in FB urls and the hyphenation makes it more understandable.

No apologies needed, happy to help!

[Dan-Lawrence]

Ah ! Good tip ! Thanks but in this case the brand is actually unheard of since brand new b2b biz being launched into Turkey so no brand related kw search volume yet. Hence i will use Turkish language of brand name and hyphenate.

Thanks again and have a top weekend !!