Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
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So, you meant to say that to track this type of specific event or promotion, I need to create new tagging through GTM and send all clicks to Google Analytics. (I'm not much educated about GTM, have basic knowledge though). Let's say according to attached screenshot will create new tagging based on type of triggers I want to track and I can view/receive that report or metrics into GA under the any of the segment or >Event section? That's what it is?
Is there any alternate way to track this type of traffic? Like, using URL builder for custom campaign parameters?
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Sorry for my delay in replying.
The URL builder is meant for external campaigns. I would be worried about using that and losing the actual referral data. Are you going to need to see where the traffic came from before they got to the homepage? If not, you can use this. Make sure there is a canonical on the London page if you do to ensure the URL Builder URL isn't indexed. If you do need that data, we will need to explore another area.
In that instance for tag manager, I'm suggesting using the current setup to pull in specific click tracking, not pageview like you showed. Something like here: https://support.google.com/analytics/answer/6164470?vid=1-635804359701533130-3696063864
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Yes, you are right, many be URL builder is not the right way to track this traffic. So If I use GTM to tag this traffic, where exactly I can see the report for London page in Google Analytics? Any idea?
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You would be able to set up a custom segment using the defined Event Label, Action, and/or Category you set up. Then to see how many convert, you just change the segment to that new segment you made and look at conversions.
That sounds a little vague, but does it make sense to you?
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I don't have much knowledge about GTM. I will have to test the way you've recommended and see it would work for us in order to track this type of traffic. Huge appreciated for investing time on this issue and provide valuable recommendations. Thank you so much.