SUMO Me / Social Sharing / Like Buttons

[s_EOgi_Bear]

Hi - we have an ecommerce site and we also educate people with a lot of researched content around health.

Obviously our goal is to get more traffic and more conversions ( not just one or the other )

I am using jetpack in the wordpress part of the site with the "left hovering" like buttons and I have the share content at the bottom of the post.

I was thinking of adding some of the sumo me apps in as well.  I read it's not good to have social on ecommerce product pages ( https://vwo.com/blog/removing-social-sharing-buttons-from-ecommerce-product-page-increase-conversions/ )  - but I would expect it to be a good idea on informational content.

Thoughts? Negative or positive appreciated.

[ClaytonJ]

It is worth a try.

The main aspect I think you should monitor is page & loading speed. If page speed is detrimentally effected you may have to pull, as that component of customer experience & seo is too important.

All the best.

[Guest]

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[AlanBleiweiss]

I agree with BOTH of the above suggestions. They are equally important.  And be sure to test speeds across multiple testing tools

• actual Google Analytics "behavior"/"page speeds" numbers (look at the 30 day site-wide average, AND the 30 day speed average for individual pages where you want to put that code).

• WebPageTest.org - run samples by choosing WPT servers in locations where you get most of your site traffic; test for DSL and mobile device emulators, and Chrome as the browser (options on the first screen in WPT). Then look at the "first view" / "fully loaded" time - do it for a sampling of pages on your site.  Also look at the alpha-grades WPT shows for each (a scoring system where "A" is very good, and "D" or "F" is a fail, and where "C" is a red flag that you may have intermittent problems.

You can then go to WPT's "Details" page in that report and see line by line every single process that page runs and where there might be slow-downs for any one or more process.

[evolvingSEO]

Great answers here by Josh and Alan. I'll touch upon the informational/blog pages and social buttons.

Social share buttons can be great on Informational pages, sure to get people to share your content, but a lot of the benefit is for social proof.

Pat Flynn has a great episode about social proof here. Check it out. Keep in mind social share numbers can work against you if they are low.

Also, I'd add social buttons only for the networks your target audience is most likely to be using.

I recently started checking out the SumoMe suite of tools. I was pretty impressed on first glance - I think there's a lot you can do with heat maps, content analytics and analytics integration which help you measure the results of each piece of informational content.