Organic Listings showing Google Tag Manager + Google Page Title...?

[s_EOgi_Bear]

I'm a bit stumped with this.  I optimise all my titles etc for Australia - and now the organic liatings are showing something strange.  For example ( we sell health supplements )

Meta title = "My Product , Buy Online Australia"

If I type "My Product" -  the title in the organic listings says "My Product - My Company Limited" - and the only place I can see it getting that from is a combination of Meta Data used in Google Tag Manager + the Name on my Google places page.  This is much more obvious for categories.. but it's a pain in the butt.

If I type "My Product Australia"  Then the original "My Product , Buy Online Australia" comes up.

Any ideas on policy etc? I have taken the "Limited" off the Google business page - so hopefully this will change over time - but I can't find any information on why google would do something like this.

If you had shed any light on this - would be much appreciated.

[DmitriiK]

Hi there.

Google reserves the right to use whatever they think is best description the page/company in a title. Yes, they most often use title tag, but not always. If, for whatever reason, they think that title tag is not matching enough what the page is about, they can show something different.

Also, as you said, since you removed "Limited", it might take some time for Google to "realize" that.

[Dr-Pete]

Yeah, echoing Dmitrii, Google does this quite a lot these days, and a rewrite to include the brand is very common. It's especially common if they consider part of the title to be low value or low relevance, and I'm afraid Google would probably consider "Buy Online Australia" to be low value in most cases.

At this point, there's almost nothing you can do about it, other than adjust the title to be more relevant to common searches. If you start hacking away at you G+ business listings, you're just going to harm your brand signals. It's not worth it for a couple of title tag rewrites.