Blog keywords for wordpress/duplicate keywords an issue?

[kpexpressions]

Would you treat the blogs that businesses do the same as their subdomains/landing pages and putting different focus keywords in their blogs/wordpress and meta tags? So you put something different for each of the blog based on content/location/etc and nothing duplicates? Would that affect the rankings that much in regards to blog seo keyword similarities/duplicate descriptions?

[_Heiko_]

If I get you correctly, yeah I would avoid one-on-one duplicate targeting / page title / meta decriptions for the blog and the other "normal" landing pages.

On the blog you can go for more broader topics, which are surrounding your main keywords - usually you want to rank for you best phrases/keywords not with the blog, but with your "normal" landingpages.

[Guest]

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[kpexpressions]

I was implying about the seo of each blog. Like for photographers. I have a lot of photographers as clients... and they blog tons of blogs with portraits. Should they be putting in the same location over and over and same duplicate content since there really isn't a huge change between blog post content?

[RuthBurrReedy]

Having a lot of blog posts with duplicate content isn't going to provide much SEO value - it's also not going to be that interesting for people to read. Why should they read a bunch of blog posts that are all the same? As long as the website is sending clear location signals and your Google My Business page, etc. are all claimed and consistent, there won't be any additional value from putting the same location over and over on each blog post or internal page.

Instead, take some time to think about what makes each portrait or post unique. One thing I've had great success with when it comes to photographer clients is taking some time to write about what makes each photo shoot unique, whether that's the location, theme, props, the person whose picture is being taken, etc. "Stephen really loves lacrosse, so he wanted to make sure his senior portraits included his lacrosse stick. We took his gear out to Woodland Park and had a blast shooting these action portraits!" is a way more interesting thing to read than "Senior portraits Seattle WA senior pictures Seattle Edmond Bellevue."

Blog posts are an opportunity to target some great long-tail SEO keywords, but they're also an opportunity for your client to show what makes their brand unique and connect with potential customers.

[kpexpressions]

I understand that and I appreciate your response but I was meaning about what my photography clients should put in the seo portions. Their meta tags/descriptions. Their focus keywords. Not exactly what they put in for content for the blog itself but what they put for it behind the scenes.

[RuthBurrReedy]

The keywords meta tag doesn't really do anything, so there's no need to even use it. The description tag isn't used as a ranking factor anymore, so you should use that space to craft a message that will entice users to click through from the search result. You may still want to use the target keyword of the post in the description, to reinforce to users that the post is about what they're looking for.

If you're using an SEO WordPress plugin that has you enter a specific keyword for the page so it can tell you how well the page is optimized for that term, the best way to figure out what keywords to target for each blog post is to do some research around what that post is about. You can also do it the other way - do some keyword research to find topics that users might be interested in that you'd like to create some blog posts about.