2 version of meta description and title
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Hi guys,
I have seen two versions of meta descriptions and meta titles for one URL (this is happening on a few of my pages).
Initially, I thought Google is pulling the information from my page content. However, it is not the case.
I have realized the information showing on SERPs are very old description (years ago information).
Just a bit background information, we had a new website launched in April this year. The issue stated since the new website launch.
Anyone experienced similar situation?
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It happens often, as google matches a searchers intent with the relevant information. Often see a difference between branded searches and non branded searches for the same page.
Do you use Yoast?
Is the title in excess of 512 pixels? Is the description over 156 odd characters? There are numerous reasons it can be exacerbated.
Hope that assists.
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Hi John,
Thanks for your respond.
My understanding of this - Google is going to change the information showing on SERP depends on the search queries, but it is likely to pull information from the page content (if not from what I entered into meta description).
Is that the case? I am trying to figure out how google keeps showing 3 years old content?
Regards,
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To be clear are you saying content that has been expunged for 3 years google is displaying?
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yes. that's correct.
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Qua
Have you notified google ? If not follow the steps on the below link and it should resolve.
https://support.google.com/webmasters/answer/1663691?hl=en
Of for some more detail. http://www.seoblog.com/2014/06/google-indexing-deleted-pages/
Hope that assists.
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Thanks John. They are useful information.
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Hi Josh,
Thanks for the responses. Do you have any suggested tool or website to check crawling and quality of the site?
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As others said, rewrites are common, but rewrites that include information that no longer exists is a bit odd. Typically, it means either Google is caching old content somewhere (including a duplicate copy of the page), or they're pulling from a directory somewhere, like the Open Directory.
You could try the NOODP tag, since its harmless, although the hit rate is low (i.e. don't get your hopes up):
If it were me, I'd put a unique snippet of the undesired meta description in quotes and do some exact searches on Google. Try to find out where Google thinks that text lives.