Schema.org problems with reviews

[tripcentral]

Hey Mozzers,

Has anyone had problems getting review data to appear in the SERP? Specifically, hotel package reviews. The site I work for sells packages and products, but I'm having off cases where the data is appearing if there is only 1 review present. As soon as it gets multiple reviews the snippet data is no longer showing up.

The schema.org markup is testing fine in the structured data testing tool, and when I compare it against competitor sites where the data is appearing, I can't see the difference.

I am by no means a veteran SEO, but this doesn't make any sense to me. Has anyone encountered a similar problem? I could really use some help here.

One of the pages I am having difficulty with: www.tripcentral.ca/vacations-packages_mexico.html

}

[CleverPhD]

The page you mention

http://www.tripcentral.ca/vacations-packages_mexico.html

is about Vacation Packages to Mexico.  That is the "product" you are selling and aggregating ratings on them on the page and then marking them up with schema.

You then have the item reviewed as "Mexico"

But if you look at all the individual ratings they really all for different resorts in Mexico and not single specific Mexico vacation package.  Example from your page

review [Review]:

name:Riu Santa Fe - Great Resort

datePublished: 2015-09-06

reviewBody:

Very clean resort, nice rooms food was ok a lot to choose from. Barbq by the pool was excellent. Great entertainment staff. Spent most of our time at infinity pool. Staff does an excellent job shutting down party pools early to get drunks out and back to room. They are also quick in stopping rowdiness late at night. Would go back again. Sunwing very comfortable flight and champagne toast was a bonus you don't get anywhere else.Google is normally looking for the aggregated review rating to be of a single product or location.  i.e. if you had an aggregate rating of the Riu Santa Fe resort and then all the reviews were of that hotel/resort it would all tie out as far as Google and schema is concerned.What is probably happening is that when you have only a single review, Google is seeing that as the single review for that hotel and so you are ok, and the stars show up in the SERPS.  Then you start to add the other reviews related to other hotels/resorts, your stars get dropped as you are now mixing up reviews of different locations/things and Google does not like that.I have as a general rule that when I aggregate ratings like you are doing, I show the aggregated review results to the user as it may be helpfil, but I do not mark that up in schema as that is not what the schema was intended for.https://developers.google.com/structured-data/rich-snippets/reviewsReview and rating markup should be used to provide review and/or rating information about a specific item, not about a category or a list of items. For example, “hotels in Madrid”, “summer dresses”, or “cake recipes” are not specific items. See also our structured data policies for multiple entities on the same page.Good luck!

[tripcentral]

Thanks,

I'll pass this along to the dev team and we will try again. This has been the best answer I've received to this question!

Best,

Justin

[CleverPhD]

Thanks!  If you would please mark as a good answer!

[tripcentral]

Still having some issues with this. Would anyone be able to help?