.ca and international SEO

[Blargh123]

So we are building out on some of our Ecommerce sites, and expanding and adding .ca domains to our already established .com.  What techniques have you used to generate success in similar launches to this one.  I will reply to each response with thoughts and questions

Enjoy the discussion

[DanDeceuster]

I actually noticed nordictrack just did this. If you go to nordictrack.com you can find links to their international sites at .ca and .co.uk as well I believe. I think you would want to do something similar. Announce you have a .ca for canadian customers. I would also include a link to the .ca site on each product page. So instead of just a buy now button, put a text link below it saying"Canadian customer? Click here for our Canadian store!" or something like that.

[Blargh123]

Interesting! This is a nice way to funnel traffic that we have already captured into our .ca domains, as well as build that interlinking between sites. Really want to capture that new Canadian market (For our e com Canada has some different part numbers as well as a different selection of products available to them)  Though i am still considering how to approach this, trying to avoid having much of the duplicate content across international pages.