The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Local Website Optimization
    4. Structured Data Question: Is there any value in "Custom Search Result Filters" structured data?

    Structured Data Question: Is there any value in "Custom Search Result Filters" structured data?

    Local Website Optimization
    3 2 844
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • RosemaryB
      RosemaryB last edited by

      I have been doing a structured data test for a client who is looking to improve their local SEO.  After running several tests in Google Developer Tools structured data testing tool I have been noticing data sets for "Custom Search Result Filters" and "Unspecified Type" structured data properties.

      I have plans to apply Organization and Local Business schematic markup.  However my question is this:  do the "Custom Search Result Filters" and "Unspecified Type" offer any value at all?  I would like to have a response to our client if they ever ask about this.

      I attached a snapshot of what this looks like.

      ydu32k6.jpg?1

      1 Reply Last reply Reply Quote 0
      • RuthBurrReedy
        RuthBurrReedy last edited by

        Custom Search Result Filters are specifically for Google Custom Search - they'll appear in internal search results on your site if you're using Custom Search, but not in the overall Google search results. So those are more for user experience than anything else. "Unspecified type" usually comes up when the structured data testing tool is misidentifying a bit of code as structured data, and can't figure out what this is. This can happen a lot when you are using link rel properties such as rel="alternate." You can usually just ignore it.

        So neither of these are going to be of much help SEO-wise, but you probably want to keep the Custom Search result filters in place if you're using Google Custom Search on your site, since it helps you have better, richer custom search results.

        1 Reply Last reply Reply Quote 1
        • RosemaryB
          RosemaryB last edited by

          Excellent thorough response.  Thanks Ruth!

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • "spammy structred data" search console message
            Christy-Correll
            Christy-Correll
            0
            3
            58

          • Issues With Search Results
            GastonRiera
            GastonRiera
            0
            2
            58

          • Which is the best, ".xx" or ".com.xx" in general and for SEO?
            Highland
            Highland
            0
            2
            1.6k

          • Not all structured data not showing up
            lfrazer
            lfrazer
            0
            5
            182

          • Localized Search Results
            PatrickDelehanty
            PatrickDelehanty
            0
            4
            104

          • National Results when Searching
            MiriamEllis
            MiriamEllis
            0
            3
            124

          • Search Result Discrepancy: Keyword "Dresses" shows international sites in the search results of Google.co.in.
            KeriMorgret
            KeriMorgret
            0
            3
            195

          • Google Structured Data Verses Yandex Structured Data Validator Query
            AlexMcKee
            AlexMcKee
            0
            2
            439

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy