Quality Score Factors in PLA Ads - Schema?!

[Blenny]

My company is beginning the process of implementing Schema.org markup on our product pages (moderately sized ecommerce website). Due to the complexity of our templates in regards to the ERP solution we're using, we'll have to work with outside developers to guarantee a proper install..so it'll involve more investment on our end than a standard code adjustment.

After looking over the Schema tags, I noticed that many of them match-up to the same fields in the Google Product Feed (not entirely surprising). I've also noticed that Google tends to be WAY more strict when it comes to product feed data requirements and validity.

Does anyone know if Google is or will use Schema markup as a potential quality factor in determining bid cost for PLA ads? I'm just looking for another reason to justify the template mods :). Thanks!

[CoreyNorthcutt]

I haven't seen this happening or discussed by Google directly yet, but it seems like reasonable speculation to me.  They're certainly already using it as a quality factor in organic rankings from a good handful of case studies now.

Just one more reason to implement.  

[Blenny]

Great stuff Corey, thanks for your response. We have made the decision here to implement at our item level, so I'm pretty excited. We're in a fairly competitive niche where no one has implemented this yet (including some REALLY large competitors), so I'm pretty optimistic that ranking and CTR improvements should follow.