Searching by Demographic Group

[photoseo1]

Is there a way I can search for top sites searched by a certain demographic group.

For example if I searched for:  Women 60-70 the top search results would be

1. Menopause.com

2. Retirement.com

etc.

I want to make sure I'm interact with my customer base where they are searching and engaging the communities they find most interesting and important.

I know I can search for demographic information about these specific groups, but I want to get results of top sites used by a certain age and gender.

Similar to the way you can target demographic factors in Facebook advertising.

Is there possibly some search operators I can use to return these type of results?

[runnerkik]

I really want to respond to this because I have an opinion, but i am holding a sleeping baby now and using hunt and pack typing. I will be responding in the next several hours though.

[runnerkik]

Hi Steven, I am back.  So here is my thought and to be honest, part one doesn't directly answer your question in approach but it is another way to get to what you are looking for backwards.   I don't think there are any search operators that would help you.  I have to assume you are doing this for a client, not because you want to put up a website that targets women from 60 - 70.  So for the client I would build out a very basic keyword list and I would opt into the content network.  Once in the content network within Google Adwords I would look at the websites that are sending traffic to your campaign.  I would look to see if those sites are converting and I would call those the websites online where your target consumer hangs out.  The reason I would look at converting is because in the content network you get irrelevant clicks a lot.  You could just look at where your ad is being displayed.  Now keep in mind that these sites are being placed based on the words you set up in your campaign, so really what you can do is set up a campaign using words that would appear on the website that targets your market.

If you are just looking at websites that this demographic frequently visits you can try a think tank like Conductor or another market research organization, but I would challenge you to better define your market as well.  Simply saying that women of this age group go to sites about menopause is ridiculous.  That is like saying 20 year old women go to websites about PMS.  Get real.  We are online shopping and reading perezhilton.com, or reading mom blogs.  Where do you hang out?  You see my point.  My mom is in that demographic you described above and she looks at sewing and quilting blogs and sites, gossip columns, yahoo news and news sites, and she shops for toys and clothes for her grandchildren online.  That is just here though.

Anyway I hope I helped in some way.  I would look at it from the other end.  That is my 2 cents.

[photoseo1]

Runnerkik, Thanks for the reply.

I agree using my above example about women of this age group going to sites about menopause is ridiculous, and was made to be to support my example only. I am not even targeting this group. I wanted to make a clear cut example, ridiculous our not, so I didn't have to drill down back and forth through multiple questions in the forum.

What I am trying to get across is that we need a way to return sites through some type of demographic search functionality to show which sites certain demographic subsets are using and where they hang out.

As online marketers we are constantly testing to learn more about our customers. Usually we guess and guess until we finally get it right, wasting tons of money and time to refine our customer. I don't like wasting time and money and just want to search for a specific demographic subset and have it return the most popular results/sites people use.

I am not a 50 yr old man, 13 yr old boy a 25 yr old women etc. and it is sometimes extremely difficult to know where you should be targeting new customers and you can't put yourself in someone else shoes that you really no nothing about . What happens is you sometimes make stupid assumptions, based on lack of evidence like the one in my previous example.

I never want make assumptions about my target group and what they are searching for, but it happens all the time. It will continue to happen until some type of search functionality is created for demographic groups.

People think they can find there market through Google Adword, which they can, but I want to go two to three steps ahead, before they even thought of what they might need to type in a certain result, and engage them there.

Great idea about the content network idea for finding your target audience, I just didn't want to have to burn money. Great idea to reverse engineer the process.