Google Blogger Vs. Sub Domain Blog - Authority building.

[DCochrane]

We are looking into offering blogs for our customers on their current sites that we have built & host for them.

My developers have given me 2 options.

1. Sub domain with a hosted blog.

2. A Google Blogger blog with our customers sub-domain pointed to it.

In my opinion I feel that a blog hosted on the sub domain is a better option as it is more authority then a Google Blogger blog.

What does everyone think? Having a blog hosted on the subdomain would help with authority building vs. a Google Blogger site?

Thanks for any help!

[BlueprintMarketing]

Google recently relax the rules on subdomains they will now be ranked same the same way as their domain so www. which is a subdomain or blog is equal and will be equal in the eyes of Google

Why are you being cruel using blogger you can easily use WordPress take the existing stylesheet that time website to make it match and have a better platform area of the entire site again WordPress thank you I hope I hope you,

Thomas

[EGOL]

Instead of using a subdomain, I would use a folder on the root domain.

If you do that the blog will benefit from the domain's authority and the domain will benefit from links given to the blog.

Lots of domains have blogs in subdomains and these are often owned by various people.  Google is unlikely to distribute authority to the subdomains for this reason.

[DCochrane]

Yes! That is what I'm pushing for is a subfolder. However my IT department is pushing back and saying they can only achieve this in a sub directory. Thanks for supporting my thoughts.

[DCochrane]

Exactly. I want a wordpress integration however they are pushing for a Google Blogger saying it won't make a difference.

I'm just looking for peoples opinions &  thoughts on the topic as I'd like to prove to them that Wordpress subfolder is the best option.

Thanks!

[EGOL]

Tell them to learn how to do it in a folder.

Millions of websites have wordpress blogs installed in a folder.

It is not difficult.

Hire someone to do it for you or hire someone to train someone in the IT department.

[JordanRussell]

I believe Google has, in fact, relaxed on the rules re. sub-domains. But I believe there is one caveat: that if you have too many sub-domains Google starts to apply less value.

So be careful. If you use sub-domains for other reasons you may consider using a folder off the root.