Remarketing List at Impressions Level

[welcomecure]

Is it possible to make a re-marketing list in Adwords at Impressions level. Let's say i have a placement campaigns running at a particular site & my banner shows up on that site. Irrespective of whether the user clicks it or not the re-marketing list tracks it. Is it possible?

[Martijn_Scheijbeler]

It's not with the default set-up, what you could do is partner up with that site to see if they would be willing to add your remarketing tag to their pages.

[welcomecure]

Its with Gmail sponsored posts. So partnering up won't be possible. Right?

[KristinaKledzik]

AdWords doesn't let you build a remarketing list based on impressions, no, probably because of privacy reasons. There's no way to advertise in Gmail other than through AdWords, which means you're out of luck in this scenario.

The only way around it I can think of is, if you advertise through Gmail with a sponsored email rather than in the top or sidebar; then you get to use your own HTML, so you can slip a tracking pixel in there. But no one sees that unless they click to open the email, so I don't think this is what you're looking for, exactly.

Sorry I couldn't give a better answer,

Kristina