Products description from third party vendor creating duplicate content issues?

[Kashif-Amin]

Hi,

I am running my client's e-store. The store sells different products from various vendors. Vendors provide us product descriptions. The problem is that these vendors also give these description to display their products on other similar sites and hence creating duplicate content issue.

Thanks.

[Christy-Correll]

Hi Kashif,

There a few different ways you can tackle this problem, but each approach has the end goal of making sure all of your clients' indexed product pages contain at least 80% unique content. Are you able to share the domain with us? Looking forward to hearing from you!

Christy

[Kashif-Amin]

Check PM Please

Thanks

[GreenStone]

In general, you want unique content for your products to be able to give the best experience, and rank well for your desired keywords and products.

You won't be penalized for this duplicate content, but it will likely cause you not to be ranked as well as you could be. If other sites have the exact same product descriptions as you do, why would google choose to rank you above others ?

I'd definitely recommend going with unique content here, or adding elements to the page that are inherently unique to your site, to start out with.

[UmarKhan]

Kashif,

This is the common problem in E-Commerce world. I'm sure Christy will give you the best solution for this.

I'd suggest is, if the products are low in number, it's better to replace the content with fresh copy or at least provide some user-gernaterd content on the pages to stand out.

Hope this helps!

Umar