Two websites, same business name, same NAP

[AL123al]

Hi,

A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions.

He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work.

Both websites have the same business name and same address and phone number.

There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options?

1. Redirect the old website to the loft conversions one (he might not like that idea)

2. Change the address and phone number on one website?(and all subsequent citations?)

Would love some help on this!

[Lumina]

I would strongly recommend removing the one that's not doing well locally and adding the content to the structure and content of the other website. Your client should also consider condensing the two businesses into one.

I say that because from what you said, it sounds like he views the two service types as different businesses that only share a name. This is very likely counterproductive, and I'd have to assume means that both websites are competing against one another in SERPs regarding branded keywords.

Touting all of his services as one business would have a lot of different benefits; but is there any reason he's treated them as separate businesses? If so, my advice may not be prudent - but it seems unlikely that there's a good reason to do so.

[AL123al]

Thanks Bryan.

If he was against merging then would changing the address and phone number on one website?(and all subsequent citations?) be a good idea?

[Lumina]

If your client is adamantly opposed to having the better of the two consume the other business, then yes - the only other viable option I'd see would be to treat them as completely separate businesses that are only related by owner. Name, address(es), phone number(s), email(s), etc. should all be changed if that's the case. For all intents and purposes, they would have to be treated as two unrelated businesses.

I hope your client will chose the prior solution rather than this, but I imagine either would be better than continuing in their current state. Good luck to you.

[AL123al]

Thanks for your help!