H Tags Query

[PeaSoupDigital]

Hi,

A client I'm dealing with has the following H tags on their homepage:

H1: Online POP & POS Printing for Businesses & Events

H2: Design & Advertising Agencies? Use Your Own Custom Artwork!
H2: Small Businesses & Events? Create Marketing Products Online!
H2: Quicker, Easier & up to 80% Cheaper than Traditional Printing
H2: Customise one of our free themes
H2: Upload your own custom artwork
H2: Commission a bespoke design
H2: Featured Products
H2: Display Printing
H2: Dump Bins
H2: Flyer Display
H2: FSDUs
H2: Hanging Signs
H2: Posters
H2: Shelf Edge
H2: Show Cards
H2: Tent Cards
H2: Window Clings

H3: Look How Easy It Is
H3: Look How Easy It Is
H3: Big brand printing for every budget
H3: Newsletter Sign Up
H3: Available payment methods

H4: Thank You, You have been added to our mailing list
H4: Follow Us

As you can see, there are a lot. I feel the H3 and H4 tags do not really add any value or explain what the site is about, so I'll probably remove these.

In relation to the H2s, do you think I should demote some of these to H3 or even H4 tags? Also, terms like 'Posters' is very vague, would this be better as 'Poster Printing'?

Thanks,

Lewis

[ClaytonJ]

That is a list!

Will let others comment on H2 and below. The SEO value is not great. The H1 is usually important.  The current H1 is v long, not sure value is optimized for the site given length.  Is there not a better keyword phrase to chase?  ie if is was chasing "Car Insurance"  - the H1 would be "Car Insurance Quotes" or visa versa etc.

Hope that assists.

[PeaSoupDigital]

Hi John,

Yes, I forgot to mention I'll be shortening the H1 to something along the lines of 'POP & POS Printing'.

[KaneJamison]

I don't see a big deal on length from an H2 point of view. I often have that many H2s and many H3s. The bigger deal is whether the copy is adding any value to the page. Don't fret about the <h?>markup outside of the core H1 of the page.</h?>

I'd be more concerned if formatting is ugly or confusing, or inconsistent.

You can also edit the CSS and HTML to turn

Subtitle goes here

into Subtitle goes here and retain visual formatting identical to how it looks currently. This is the proper way to separate formatting from the semantic markup of the page (headings, in this situation).