Moving servers which means moving ip address but using the same URL. Would it harm the website's SEO?

[Edgar-Cerecerez]

Hello everyone,

The server (in-house) which we use to host our website is a bit old. We are using CDN77 for our static content. What if I move all our website to the CDN service? meaning I use their storage capability and just have our url point to the IP address they provide. Would that hurt our rankings?

[tretanto]

That shouldn't be a problem, but I would consider two important factors involved in this move: a) IP geolocalization (this experiment from Richard Baxter is very illustrative: https://builtvisible.com/ip-location-search-results/) and b) performance of the new CDN.