Local Address for International Business?

[Johnny_AppleSeed]

Our client's business www.shanore.com is based in Ireland but targets international markets, particularly the USA.

A few months ago we made the switch to HTTPS and ever since our organic traffic has steadily declined in the USA, UK, Canada etc. by roughly 30 - 40%. In Ireland, over the same period of time it's increased by around 30%.

An Irish address features in the Footer and the same address is also given on Google + / Google My Business. Webmaster Tools is set to target the USA & the site is hosted in the USA.

Could the presence of the Irish address somehow be overriding the Webmaster Tools geo-targeting? Why would traffic fall everywhere else apart from Ireland? Keyword rankings are also now stronger in Ireland than in other countries.

[gfiorelli1]

I visited your site and saw how the local "Irish address" has been removed.

Did you see changes?

On the other hand, remember that a migration (especially from http to https) always has a period when traffic goes down.

Finally, I suggest you to consider others things that maybe are pushing Google improving your IE traffic and devaluate your USA/UK one: backlinks. Is your link profile mostly composed by backlink from Irish websites? If it is so, that an extremely strong geotargeting signal, and you should have to start earning links and brand awareness also in USA and UK.