Will posting an article from my website to LinkedIn mean its duplicate content?

[mickburkesnr]

Hi everyone,

I'm currently writing my first blog post for my new business, and initially it was intended to be written for my website and then have it shared as a link via Social Media. However, I notice now that LinkedIn allow you to post self written articles to it's website directly and that these are then linked to your profile.

My question is if I write my blog post as intended, and then publish it separately to LinkedIn, will search engines see this and think I am duplicating content? If so, roughly how much of the content would I have to change in order to avoid this?

Thanks!

[PatrickDelehanty]

Hi there

No, I don't believe so. I do this all of the time! I even include a link at the bottom that says "This article was originally posted on ______.com". That way, if users want to see the actual article they can click through, and I am giving the original site credit. The reason I do this is because my network on LinkedIn are usually people in my field, so my audience is there.

There's a HubSpot article if you would like to read more. The issue there being that your content on LinkedIn could potentially outrank your content on your site. My idea of posting a link to the original content still stands that if the link is there, it can attract people to your original post/site - especially if you are putting out content that is relevant and useful to your network.

Hope this helps! Good luck!

[mickburkesnr]

Hi Patrick,

Thank you for your answer. You make complete sense. There is the risk it ranks higher than the actual blog post, but I think as long as it links to the original location I should be fine.

Thanks!