Dissapeared from Google - Urgent

[shoechic]

We are new to the whole SEO thing and could be described as total numpties as we have hidden away from it, scared of what it means and what might happen if we open that can of worms. But after seeing a 25% drop in visitors over a year, and  a continued fall, we thought we better try and get our heads around what we need to do to improve our chances on google.

Consequently we have signed up to MOZ and are exploring its crawl results and trying to learn and action things.

Today we noticed that we have dropped fairly completely from Google for many of our top key words.

We are based in Italy,our site is in Italian and we only target Italy.

Our homepage is http://www.shoechic,it and two of our top keywords that have dissapeared are: "scarpe sexy" & "Scarpe Pleaser"

We would love to hear if anyone can throw some light in why this dramatic change may have taken place and what we can do to address it.

Many thanks in advance for anyones help and advice.

Philip

[Enrico_Cassinelli]

Hi Philip,

I'm italian too Nice to meet you.
From a quick peak at your site I have seen a couple of problems (IMHO).

The most important is that many meta descriptions and page titles are basically a collection of keywords: scarpe ...., scarpe...., scarpe... and/or with spelling mistakes. This is not only bad for pure ranking pursposes, but it's also going to reduce the CTR from SERP pages, because as a user, if you see these kind of results in a search page you're not really keen to click on them.

Second, maybe a little longer text on the product page would help.

Also, some of the title tags and metadescription are duplicate.

Best

[shoechic]

Salve Enrico 

Thanks for your tips.

We are literally at the start of things where SEO is concerned and I have no doubt that our site is full of errors and things that could be improved on,hence our finally taking our head out of the sand and starting to understand and address these things.

As things stand today, we have 0 errors on Google, absolutely nothing, yet our MOZ crawl identifies literally thousands of erros, so trying to understand that is difficult in itself. On top of that, and what is currently a major issue for us is the fact that "scarpe sexy" which we ranked1 (Google.it) for has according to MOZ dropped 48 places in this latest crawl, yet if we actually search for us on Google using that term we don't appear anywhere.

How we have gotten away with doing as well as we have up to now is a mystery, but seeing whats happening now on a daily basis gives us great concern,and as previously mentioned trying to find the solutions and or the reasons why is like asking for the secret of life LOL.

I am grateful for your feedback, and can assure that those things you mention are being addressed, but I am not convinced that they are the reasons we have suddenly dissapeared from Google.it.

Best Regards

Philip

[DonnaDuncan]

Hi Valter,

I eyeballed the site and scanned it for obvious errors. I don't think there's a quick fix to your problem. Your competitors are doing a better job of optimizing their sites and yours needs a lot of work. I think you know that already.

If you're especially concerned about ranking for "Scarpe sexy", I suggest optimizing a single page for that search term. Start by learning on-page optimization and see where that alone gets you. Then consider auditing your website or hiring someone to help you with that. That way you'll be able to get a big picture view of what needs to be done and set priorities.

You are still ranking for "scarpe pleaser". Here you have a single page focused on the "scarpe pleaser" topic (http://www.shoechic.it/scarpe-pleaser-flamingo-fla887-fhbrb-19062-p.asp) and so you're managing to rank, just not as highly as you'd like (#28).

[shoechic]

Hi Donna

Thanks for your feedback, that entirely what we were discussing earlier today and are intending on doing. Just would have been nice to understand how and why such a big drop happened overnight, rather than gradually. Also, why for the longest time we have been ahead of our competition, still I guess with SEO, thats just the way it goes, no-one seems able to answer the mysteries of google

Thanks again for your feedback

Philip

[DonnaDuncan]

The thing is, it could be so many things. The audit will help you narrow it down and you'll learn a lot along the way.