Good to Internal Link from Old Blog Posts?

[welcomecure]

I am working on a site which has good amount of content pages & blogposts. All blog posts & content pages have been indexed in google already since a long time. Will this be a good practice if I internally link to new pages from old pages or a few important pages from those old indexed content pages?

[Verve-Innovation]

Hi,

Yes, why not ? If you think that will help your users you should. Dont worry about search engine. Worry about your reader and what related links they need while reading your article. Dont just build link for the sake of Search Engines.

Hope it answers.

[UmarKhan]

Hey Jawahar,

Yes, it's a good practice to boost the old pages again and help the users to navigate more pages of your website. I would recommend the following things:

1. For finding the old pages, don't rely on your site's search bar only rather go to analytics and check which pages in past performed well in terms of traffic, conversions and bounce rate.
2. When you have those pages, check if you can link them in your new posts. If the information is outdated, update with the latest info or add some cool images.
3. You can link them either on the anchor texts or as the "Related or Recommended Read" with link on the complete post title. Same thing as Entrepreneur.com does.

Hope this helps!

Umar

[welcomecure]

It actually vice-versa. Linking new posts in old post as anchors? Linking in already indexed pages to new pages as keywords as anchor tags (secondary keywords) by editing the old posts.

[UmarKhan]

Yes.. Same logic applies in this scenario.