Google Hangout/YouTube Videos- How to re-market?

[mgordon]

I've created multiple high quality Google Hangout videos (now stored as YouTube videos) with a client.

Does it make sense to download these videos and re-post to third party sources like Vimeo, DailyMotion,etc. or is this considered duplicative content and no additional G value will apply?

I know I have some excellent content in these videos and would like to hear from someone with experience on promoting raw video footage, outside of the YouTube format.  Have you had success?

Thanks!

[KaneJamison]

If you had them on a secondary network, like Vimeo or DailyMotion, then there would be value to putting these on YouTube. But since they're already on YouTube, I don't see a lot of additional value coming from the other networks in terms of actual impressions from the client's audience. It might get them a few followed or nofollowed links, but not enough to salivate over.

I would recommend embedding this content onto the client's site in a Video section or as blog posts each time the Hangouts are finished. This makes sure that potential customers on the client's site can easily watch the videos without getting sent to YouTube, because in general, any traffic you send to YouTube has a low chance of staying on the site once you send them away.

When you add the videos to the site, it's also worth considering getting a transcript made in order to increase the unique text content on the page - or at least highlighting 5-10 video takeaways in quotes beneath the video. This will help the video page look more valuable and have a shot at ranking.

Finally, don't title the pages "hangout session 01-21-2015" or anything like that. Title them using keywords that are worth targeting based upon the topic of the video, like "How to XYZ With Jane & John Doe (Video)". This will give them a better shot at ranking for something worthwhile.

[mgordon]

Hello Kane,

I appreciate the response.  Our plan now is to create some new onsite videos using Wistia.

I have a follow up question and hopefully you can help.

I will be writing transcripts for the videos.  How do you recommend presenting the content on the page?  Meaning we can't provide it on the page itself (the page would be ridiculously long).  If we hide the content (only viewable if a user clicks to expand), that doesn't provide much strength in Google.  If we include it in the meta data of the video file, I don't think we would gain much benefit.

Let me know how you would approach it and I appreciate your feedback!

Thanks

[KaneJamison]

I would just let the page be ridiculously long, but reformat the transcript with subheadings and formatting like bullets to make it more readable.

Whiteboard Friday transcripts are a good example of this. We do the same at pages like http://www.contentharmony.com/videos/seo-brilliant-marketing-and-brand/.

On a related note, Speechpad is a good service for a $1 per minute transcripts. Way faster than DIY if you're going to be doing a ton of these.

[KaneJamison]

I should add - I have probably read more Whiteboard Fridays than I have actually watched, just because I find it easier to speed read through it and hone in on the stuff I care about.

Something to consider since not all of your visitors want to watch a video - some people don't have speakers/headphones, don't want to use mobile data, etc.